Worldwide Hospitality Software Market Forecast, 2024-2029, $M
Worldwide Hospitality Software Market Forecast, 2024-2029, $M

In 2024, the global Hospitality software market grew to $9.6 billion, marking a 11.9% year-over-year increase. The top 10 vendors accounted for 40.4% of the total market. Salesforce led the pack with a 9.6% market share, followed by Adobe, Microsoft, and Amadeus.

Through our forecast period, the Hospitality applications market size is expected to reach $13 billion by 2029, compared with $9.6 billion in 2024 at a compound annual growth rate of 6.1%.

Hospitality (hotels, cruises, lodging facilities) – Property Management, Cash Journaling & Gratuity Automation, Revenue Optimization, Hotel distribution, CRS, Channel management, Inventory Management, Financials, HR, POS, Procurement

Mobile and Cloud apps will become more pervasive among hotels, entertainment venues as resorts and sports arenas aim to deliver more personalized experiences to better differentiate their services against Airbnb and home-entertainment options.

Top 10 Hospitality Software Vendors in 2024 and their Market Shares

RankVendorHospitality (Lodging) Apps2022 Hospitality (Lodging) Apps Revenues, $M2023 Hospitality (Lodging) Apps Revenues, $M2024 Hospitality (Lodging) Apps Revenues, $MYoY Growth2024 Hospitality (Lodging) Market Share, %
1SalesforceSalesforce Sales Cloud, Salesforce Marketing Cloud Subscribe Subscribe Subscribe9.3% Subscribe
2AdobeAdobe Experience Cloud, Adobe Experience Manager, Adobe Marketing Cloud (ex Omniture) Subscribe Subscribe Subscribe10.8% Subscribe
3MicrosoftMicrosoft Dynamics 365 for Finance and Operations, Microsoft Power BI, Microsoft Dynamics 365 Business Central Subscribe Subscribe Subscribe7.8% Subscribe
4AmadeusAmadeus Hospitality Property Management, TravelClick Guest Management, Amadeus Delphi Sales & Catering Subscribe Subscribe Subscribe12.9% Subscribe
5OracleOracle Cloud ERP, Oracle OPERA Cloud PMS, Oracle MICROS Simphony Cloud Subscribe Subscribe Subscribe11.5% Subscribe
6WorkdayWorkday HCM, Workday Financial Management Subscribe Subscribe Subscribe11.9% Subscribe
7SAPSAP Concur Expense, SAP SuccessFactors Employee Central, SAP S/4 HANA Subscribe Subscribe Subscribe10.4% Subscribe
8Shiji GroupShiji Reviewpro Reputation, Shiji Infrasys Cloud POS, Shiji Daylight PMS (formerly Shiji Enterprise Platform) Subscribe Subscribe Subscribe6.7% Subscribe
9Constellation SoftwareAptech PVNG Profitvue, Aptech Targetvue, Aptech Execuvue, Seekom Subscribe Subscribe Subscribe20.4% Subscribe
10UKGUKG Pro Workforce Management (Ex UKG Dimensions), UKG Pro Timekeeping (ex UKG Dimensions Timekeeping) Subscribe Subscribe Subscribe11.3% Subscribe
Subtotal Subscribe Subscribe Subscribe10.6% Subscribe
Other Subscribe Subscribe Subscribe12.8% Subscribe
Total76888616964211.9%100.0%

Source: Apps Run The World, July 2025

Other Hospitality software providers included in the report are: 7shifts, Atlassian, Agilysys, Autodesk, Avalara, BirchStreet Systems, Buyers Edge Platform, Constellation Software Inc., Cornerstone OnDemand, Cvent, Dayforce, Dropbox, DocuSign, Emplifi, Epicor, Eventbrite, Fiserv, Fourth Enterprises, Global Payments Inc., Genesys Telecommunications Laboratories, Google, Harri US LLC, HireRight, HubSpot, IBM, IBS Software Services, Infor, Intuit Inc., Jolt Software, Medallia, MINDBODY, MYOB, Open Text Corporation, Partech, Paycom, Quinyx, Revinate, RingCentral, Roper Technologies, Sage, ServiceNow, Shiji, Skillsoft, SurveyMonkey, SAS Institute, Travelport, Workday, Xero, Zendesk, Zoho Corp., Zoom Video Communications, and others.

Vendor Snapshot: Hospitality Market Leaders

ARTW Technographics Platform: Hospitality customer wins

Since 2010, our research team has been studying the patterns of Hospitality software purchases, analyzing customer behavior and vendor performance through continuous win/loss analysis. Updated quarterly, the ARTW Technographics Platform provides deep insights into thousands of Hospitality customer wins and losses, helping users monitor competitive shifts, evaluate vendor momentum, and make informed go-to-market decisions.

List of Hospitality customers  

CustomerIndustryEmpl.RevenueCountryProductCategory
Airline Hotels LtdLeisure and Hospitality910$220MCanadaAptech PVNG ProfitvueHospitality ERP
Banyan TreeLeisure and Hospitality8000$289MSingaporeMicrosoft Dynamics 365 Business CentralERP Financial
Baymont by WyndhamLeisure and Hospitality11000$3.0BUnited StatesSAP SuccessFactors Employee CentralCore HR
Baymont by WyndhamLeisure and Hospitality11000$3.0BUnited StatesUKG Pro Workforce Management (Ex UKG Dimensions)Workforce Management
BiltmoreLeisure and Hospitality2450$570MUnited StatesUKG Pro Workforce Management (Ex UKG Dimensions)Workforce Management
Boyne ResortsLeisure and Hospitality7200$1.6BUnited StatesMicrosoft Dynamics 365 Business CentralERP Financial
CaesarsLeisure and Hospitality50000$11.2BUnited StatesAdobe Marketing Cloud (ex Omniture)Marketing Automation
Centara Hotels & ResortsLeisure and Hospitality9000$2.3BThailandShiji Reviewpro ReputationCustomer Experience
Choice HotelsLeisure and Hospitality1789$1.4BUnited StatesMicrosoft Power BIAnalytics and BI
Club MedLeisure and Hospitality20333$3.2BFranceSAP Concur ExpenseExpense Management
Concord Hospitality EnterprisesLeisure and Hospitality4500$500MUnited StatesAptech TargetvueHospitality ERP
Decameron All Inclusive Hotels & ResortsLeisure and Hospitality12000$1.5BColombiaMicrosoft Power BIAnalytics and BI
DOT Hotels & ResortsLeisure and Hospitality165$34MUnited StatesTravelClick Guest ManagementHospitality ERP
Four Seasons Hotels and ResortsLeisure and Hospitality45000$5.2BCanadaSalesforce Sales CloudSales Automation,CRM,Sales Engagement
Four Seasons Hotels and ResortsLeisure and Hospitality45000$5.2BCanadaWorkday HCMCore HR
Groupe BarriereLeisure and Hospitality7000$1.4BFranceWorkday Financial ManagementERP Financial
Hamilton IslandLeisure and Hospitality1250$250MAustraliaUKG Pro Workforce Management (Ex UKG Dimensions)Workforce Management
Hilton ManilaLeisure and Hospitality450$100MPhilippinesAmadeus Delphi Sales & CateringHospitality ERP
Hilton WorldwideLeisure and Hospitality159000$8.8BUnited StatesSalesforce Sales CloudSales Automation,CRM,Sales Engagement
Hôtel de Crillon, A Rosewood HotelLeisure and Hospitality1575$406MUnited StatesOracle Cloud ERPERP Financial
HyattLeisure and Hospitality206000$6.7BUnited StatesMicrosoft Power BIAnalytics and BI
Iberostar GroupLeisure and Hospitality34000$3.0BSpainSAP S/4 HANAERP Financial
IHG Hotels & ResortsLeisure and Hospitality375000$4.9BUnited KingdomAdobe Marketing Cloud (ex Omniture)Marketing Automation
IHG Hotels & ResortsLeisure and Hospitality11161$2.3BUnited KingdomWorkday HCMCore HR
La Quinta by WyndhamLeisure and Hospitality9000$2.1BUnited StatesUKG Pro Workforce Management (Ex UKG Dimensions)Workforce Management
La Quinta Resort & ClubLeisure and Hospitality1500$200MUnited StatesMicrosoft Dynamics 365 for Finance and OperationsERP Financial
Marina Bay SandsLeisure and Hospitality11000$3.8BSingaporeWorkday HCMCore HR
Marriott Vacations WorldwideLeisure and Hospitality21400$4.7BUnited StatesWorkday HCMCore HR
Melia Hotels InternationalLeisure and Hospitality10796$941MSpainSAP S/4 HANAERP Financial
MGM ResortsLeisure and Hospitality58000$16.2BUnited StatesAdobe Experience CloudCustomer Experience
Minor Hotel GroupLeisure and Hospitality42180$4.3BThailandSalesforce Marketing CloudMarketing Automation
Minor HotelsLeisure and Hospitality75000$3.5BThailandOracle MICROS Simphony CloudPoint Of Sale
Omni Hotels & ResortsLeisure and Hospitality15000$2.0BUnited StatesSAP Concur ExpenseExpense Management
Palladium Hotel GroupLeisure and Hospitality12000$680MSpainAdobe Experience ManagerDigital Asset Management
Pan Pacific Hotels GroupLeisure and Hospitality6000$1.1BSingaporeShiji Infrasys Cloud POSPoint Of Sale
Penta Hotels Worldwide GmbHLeisure and Hospitality1500$182MGermanyTravelClick Guest ManagementHospitality ERP
Premier InnLeisure and Hospitality39610$3.3BUnited KingdomOracle MICROS Simphony CloudPoint Of Sale
QT Hotels and ResortsLeisure and Hospitality1254$300MAustraliaShiji Infrasys Cloud POSPoint Of Sale
Quest Apartment HotelsLeisure and Hospitality3000$620MAustraliaAmadeus Hospitality Property ManagementHotel Property Management
Radisson Hotel GroupLeisure and Hospitality100000$7.3BBelgiumShiji Reviewpro ReputationCustomer Experience
Relais & ChateauxLeisure and Hospitality42000$2.7BFranceSalesforce Sales CloudSales Automation,CRM,Sales Engagement
RIU HotelsLeisure and Hospitality31270$2.5BSpainSalesforce Sales CloudSales Automation,CRM,Sales Engagement
Stoney Creek HotelsLeisure and Hospitality680$177MUnited StatesTravelClick Guest ManagementHospitality ERP
The Chartres Lodging Group, LLCLeisure and Hospitality942$277MUnited StatesAptech PVNG ProfitvueHospitality ERP
The Langham Hotels and ResortsLeisure and Hospitality2500$40MHong KongShiji Daylight PMS (formerly Shiji Enterprise Platform)Hotel Property Management
Thistle Hotel & Resort MalaysiaLeisure and Hospitality500$80MMalaysiaOracle OPERA Cloud PMSHotel Property Management
Twenty4Seven Hotels CorpLeisure and Hospitality570$180MUnited StatesAptech PVNG ProfitvueHospitality ERP
Urgo Hotels and ResortsLeisure and Hospitality1176$310MUnited StatesAptech TargetvueHospitality ERP
Wyndham Hotels & ResortsLeisure and Hospitality2300$1.4BUnited StatesAdobe Experience ManagerDigital Asset Management
Wyndham Hotels & ResortsLeisure and Hospitality2300$1.4BUnited StatesOracle OPERA Cloud PMSHotel Property Management
Wyndham Hotels & ResortsLeisure and Hospitality2300$1.4BUnited StatesUKG Pro Timekeeping (ex UKG Dimensions Timekeeping)Time and Attendance

Source: ARTW Buyer Insights Technographic Database

Custom data cuts related to the Hospitality Applications market are available:

  • Top 850+ Hospitality Applications Vendors and Market Forecast 2024-2029
  • 2024 Hospitality Applications Market By Functional Market (16 Markets)
  • 2024 Hospitality Applications Market By Country (USA + 45 countries)
  • 2024 Hospitality Applications Market By Region (Americas, EMEA, APAC)
  • 2024 Hospitality Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2024 Hospitality Applications Market By Customer Size (revenue, employee count, asset)
  • 2024 Hospitality Applications Market By Channel (Direct vs Indirect)
  • 2024 Hospitality Applications Market By Product

Worldwide Enterprise Applications by Vertical Market

Exhibit 3 provides a forecast of the worldwide enterprise applications by vertical market from 2024 to 2029, highlighting market sizes, year-over-year growth, and compound annual growth rates across different industry sectors from Aerospace and Defense to Utilities.

Exhibit 3: Worldwide Enterprise Applications by Vertical Market Forecast 2024-2029 by Functional Market ($M)

Vertical Market, $M202220232024YoY Growth20292024-2029 CAGR, %
Aerospace & Defense Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Automotive Subscribe Subscribe Subscribe Subscribe Subscribe5.6
Banking and Financial Services Subscribe Subscribe Subscribe Subscribe Subscribe5.5
Communications Subscribe Subscribe Subscribe Subscribe Subscribe6.2
Construction Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Real Estate Subscribe Subscribe Subscribe Subscribe Subscribe5.8
Consumer Packaged Goods Subscribe Subscribe Subscribe Subscribe Subscribe6.3
Distribution Subscribe Subscribe Subscribe Subscribe Subscribe6.6
K-12 Subscribe Subscribe Subscribe Subscribe Subscribe6.2
Higher Education Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Federal Government Subscribe Subscribe Subscribe Subscribe Subscribe5.9
State and Local Government Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Public Safety Subscribe Subscribe Subscribe Subscribe Subscribe6.5
Healthcare Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Life Insurance Subscribe Subscribe Subscribe Subscribe Subscribe5.7
P&C Insurance Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Specialty Insurance Subscribe Subscribe Subscribe Subscribe Subscribe7.1
Leisure and Recreation Subscribe Subscribe Subscribe Subscribe Subscribe6.6
Hospitality and Lodging Subscribe Subscribe Subscribe Subscribe Subscribe6.1
Life Sciences Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Manufacturing Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Media Subscribe Subscribe Subscribe Subscribe Subscribe6.5
Faith-Based Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.7
Youth & Elderly Care Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Special Cause Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe5.9
Oil and Gas Subscribe Subscribe Subscribe Subscribe Subscribe5.8
Professional Services Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Retail Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Transportation Subscribe Subscribe Subscribe Subscribe Subscribe6.9
Utility Subscribe Subscribe Subscribe Subscribe Subscribe5.3
Total Subscribe Subscribe Subscribe Subscribe Subscribe6.2

Source: Apps Run The World, July 2025

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Worldwide Enterprise Applications Market Forecast 2024-2029, By Vertical Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Vertical Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Functional Market, $M
Worldwide Enterprise Applications Market Forecast 2024-2029, By Functional Market, $M

More Enterprise Applications Research Findings

Based on the latest annual survey of 10,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 1,500 largest Enterprise Applications Vendors ranked by their 2024 product revenues. Their 2024 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.

We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. Internet Archive, a United States based Non Profit organization with 169 Employees
  2. Houlihan Lokey, a United States based Banking and Financial Services company with 2257 Employees
  3. University Of Saarland, a Germany based Education organization with 375 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated